Strategic Initiatives are coming on top to the established product lines. Closely timed projects with specific customer focus are settled here.

Strategic Initiatives

Innovative, proactive, initial – developing forward customer requirements close to the market and temporally limited

In addition to our product lines you get in touch with our so-called Strategic Initiatives and Labs. Within the Labs we offer the opportunity to learn more about innovative technologies, methods and challenging issues. We deal with new IT items and expire promising technologies for Daimler. Check out for Labs like Big Data, Connected Vehicle, Internet of Things, Mobile and Security.

For us Strategic Initiatives mean explicitly defined topics with a clear market focus and customer requirement. According to this you get in touch here with five Strategic Initiatives:

  • App Creation Center (ACC)
  • Cloud Enablement
  • I3
  • IAM & Compliance
  • Smart Factory

App Creation Center (ACC)

App Creation Center (ACC): We develop end-to-end services for mobile apps along the entire app life cycle - as a preferred partner for the customer and in just a few months. In addition to consulting and implementation, this also includes the provision of reusable functionalities as well as the app certification process.

Cloud Enablement

Cloud Enablement: Cloud Enablement is not just about the support of the private Daimler cloud. We also take care of services related to Amazon Web Services and Azure. In particular the Daimler Hybrid Cloud (DHC) will keep us busy into the next decade.


I3: That stands for Innovative Integrated IT. We search for holistic, pivotal value-added solutions and integrations for Cloud Native Applications and Secure DevOps in the Daimler-specific context of IAM, Hybrid Cloud, Operations, and the classic as well as the new Daimler IT back ends.


IAM: The subject Identity & Access Management (IAM) becomes more and more important. On the one hand, digitalization and modern architectures such as cloud solutions represent new challenges. On the other hand, these can be encountered and solved with our services, implementing IAM, reducing risks and ensuring compliance.

Smart Factory

Smart Factory: Know-how of production planning meets software engineering – at Daimler TSS, we complement and manage the data for stable, scalable and inspiring solutions for an intelligent Tec Factory, such as those in the field of Robotics. Here we combine IT expertise with the highly flexible, autonomous production world, also against the background of Industry 4.0.

More strategic fields


Understanding the big picture and gaining information from data.

Car IT & Mobility

The IT side to mobility design.

Digital Customer Experience

Create identity-driven customer experiences through digital services.

Digital Retail

Customized IT Sales Solutions.

Information Security

Protection of sensitive information and critical systems.