The digital transformation of our world provides an increasing amount of data. Data which is, for those who know how to read it, an insight into the networked business processes, end devices, and markets.
Therefore, by understanding the mobility demands of the customer, totally new requirements towards a mobility service provider can emerge that go far beyond the regular car purchase.
Here, we build on our extensive experience and expertise of our business intelligence activities. Whereas in the past we covered topics from the financial world and primarily business processes, in recent years we have also been delving into fields of activity such as construction and production, or tackling robotics-related questions. Today, our Analytics team generally focuses on utilizing Group data and data from its surroundings.
The aim of this is clear – to gain comprehensive knowledge and a deep understanding of key processes in everything we do. For this to work, we need to be confident in handling the variety and pace of a constantly increasing volume of data. We keep pace with the times, use state-of-the-art tools and technologies, rise to the challenge, and understand the opportunities that the big data world has to offer. We help customers within the Daimler Group to better control and optimize services such as fleet management solutions or flexible rental offers.